Our wallets have power
We’re all fed up with high prices, but it’s not just inflation pushing people to change their shopping habits—it’s corporate decisions, too. More and more Americans are using their wallets to send a message.
A new Harris poll shows that nearly 40% of consumers have shifted their spending based on their values, with many even dropping their favorite stores in protest.
Read how consumers are making it clear that businesses that abandon their values risk losing loyal customers.
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Well Street
I'll be curious to learn what companies the National Action Network will publicly scrutinize for their abandoning of DEI policies.
This story mentions people's values as motivators in changing spending habits. I see this as a good thing because our core values aren't typically pondered with regularity.
While opting not to purchase from a company can send a message, I feel for their front line employees who'll be impacted by reduced hours or layoffs.
Slipstream
If the companies would do the right thing for consumers, they wouldn't have to lay anyone off. It's their greed that's the problem.